Tyga is bringing new vibes with his latest international single, Mamacita. The song features YG and the legendary Carlos Santana. We were able to get some of the behind the scenes info and the video from our faves over at Lemon-Lime Light Media.
Tyga collaborated with longtime content partner, Andrew Listermann of Riveting Entertainment to produce a cinematic visual that features Tyga pursuing a love interest that ultimately becomes his “Mamacita”. The visual is co-directed by Arrad, also of Riveting Entertainment.
“From the very beginning, we took a narrative approach for this project and treated it like a film instead of a conventional video. Tyga and YG alone are already an iconic duo, but adding the Hispanic icons Carlos Santana and Danny Trejo into the mix made this the most gratifying experience for me as a director” – Arrad.
CEO and Founder of RIVETING Entertainment, Andrew Listermann serves as the EP of the video. Listermann and Tyga have worked together for over 10 years to create visuals that bring Tyga’s singles to life.
“I’m excited for the world to see what we created for the video as we did something different than in the past, we made a real short film music video with just as much acting as performance” – Andrew Listermann.
Check out the video below!